Back in March 2023 in a collaboration with some inspiring local partners Alma Studio and Hello Cup, MYCM delivered a local PR event in Hawke’s Bay for our client Real World. The event called #MeFirst focused on engaging local nano influencers to highlight and establish the businesses' commitment to female wellbeing. The initiative was aimed at boosting brand visibility and strengthening community ties around the theme of women's wellbeing.  Attracting some great attention, the event achieved impressive local social media coverage, reaching a potential audience of up to 235K followers.